Saturday, February 29, 2020

10 Reasons Why Online Shopping Is The Best Marketing Essay

10 Reasons Why Online Shopping Is The Best Marketing Essay ABSTRACT After Internet growth, most of the dimensions of our lives such as education, business, communication, etc., were surpassed by this new phenomenon. One of these dimensions is to deal with online buying of different products and services. This paper describes the various methods of shopping and sending gifts online. This paper will also discuss the various web advertising techniques and tools used to bring traffic to the website. HISTORY In 1990 Tim Berners-Lee created the first World Wide Web server and browser. It opened for commercial use in 1991. In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut. During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping. Also in 1994 the German company Intershop introduced its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared. [1] PROBLEM STA TEMENT The concept of grab and wrap has established to facilitate the customers who don’t have much time to go in the market and search for different items to gift their loved ones. This website will bring all the gift items wrapped and delivered at your doorstep. All you need to do is just grab the gift and go to the party without being indulged in hassle of leaving your place, reach to the required shop, get the item, get it wrapped and then go to the party. This whole process is even worst when you are involved in office and family matters. But still, you can’t ignore this event. We will also assist in making your special days like i.e anniversary, birthdays, events a memorable one. We will provide the secure and trusted shopping and shipment mechanism by fulfilling the right orders at right time. RESEARCH OBJECTIVES In this research, we have three objectives. First Objective: The first objective of our research is to find out all the needs of customers pertaining t o online shopping. Second Objective: The second objective of our research is to provide such a marketing mechanism that would bring enough traffic into the website through affiliate programs, Google Ad sense and other social marketing networks. Third Objective: The third objective of our research is to design a model to provide the customers a secured online shopping experience. SCOPE AND LIMITATION In this research, we have analyzed different ways of online shopping and focused particularly on gifting the products and their wrapping material. This research is applicable in Pakistan and other countries similar to it in which online shopping is effective and most common mode of buying. Our products will mainly consists of the various categories that the people usually purchase for gifting purposes. The proposed model application can be implemented through google websites, different website designing platforms, or using programming languages such as HTML, ASP.NET, C#, Dreamweaver etc. The size of sample in our survey is 100. The distribution of questionnaire was done only in Karachi which might be another limitation for the research.

Thursday, February 13, 2020

Reading notes Article Example | Topics and Well Written Essays - 250 words - 3

Reading notes - Article Example Theodore cites the railroad business and Hollywood as two examples of businesses that have suffered the effects of myopia, also referred to as shortsightedness (Theodore, 2004). The invention of airplanes and cars pushed railway transport out of business, and they lost customers because they focused on the railroad business, and not the transportation business. They concentrated more on the product, railroad, rather than on their customers in the transportation business. Similarly, Hollywood concentrated in the movie business, rather than the entertainment business, which resulted in their fizzling out after the invention of television (Theodore, 2004). The two examples show that narrowing down the scope of a business is detrimental to growth. In the end, it makes a business susceptible to future competition. As population growth continues, so is the consumer base (Theodore, 2004. Management should focus on strategies that produce followers, in terms of customers. Largely, customer-creating and customer-satisfying strategies are relevant in virtually all sectors of the economy, and are more important than production strategies. The most important part in the article is that customers are the most significant asset of an organization, and managers must ensure they retain them through establishment of strategies that apply to their demands and are responsive of future

Saturday, February 1, 2020

Supply chain management - optimization problem Coursework

Supply chain management - optimization problem - Coursework Example ), the second cash flow comes at the end of year two and gets an interest for one year (one thousand, one hundred ?), whereas the third cash flow happens at the end of year three and thus does not earn any interest (one thousand ?) (Leeman, 2010, 34). It is the value of cash or an asset at a given time or date in the future, which has a value that is equal to a particular amount of money presently (Leeman, 2010, 34). The Future Value can be calculated in two different ways as follows: For an asset that has a simple annual interest: Future Value = Original Investment multiplied by (1= (rate of interest* the total number of years)). For an asset that has an interest that is compounded years, Future Value = Original Investment multiplied by [(1+rate of interest) ^ total number of years]. One has to account for inflation when planning for his or her retirement. The nominal interest rate is generally used; thus even though he or she might have several ? in the future; we find that the mon ey will actually be worth less that the present million ? (Leeman, 2010, 34). For proof of the impacts of inflation take into consideration that one ? in the year 1940 is presently worth about only 8.5 cents. How do you apply FV to a house purchase of ?245,000/7%Int/30 FV =Â   FV = ?245,000* (1.1)30 ? 4275103. ... At one point, the company’s profits were decreasing because of the competence of its logistics management. The company over depended on the in-house manufacturing and distribution operations that were dysfunctional such as incompetent movement of goods along the chain of supply. These issues led to the chief executive Jim Maxmin choose to form a coalition with Federal Express BLS, which is the master of logistics (Leeman, 2010, 34). FedEx utilizes their logistical ability to operate as the inventory and supply agent for various enterprises whose main proficiency is in manufacturing. This move will also benefit the Federal Express since neither of these companies could perform their function well and the alliance formed gave the better of the two worlds. There are a number of essential factors that supply chain alliances should have in order to be successful. This is since its control is not only associated with the management mechanism they employ. The alliance partners should balance the control mechanism with trust building and the level of this trust largely depends on the alliance formed. Laura Ashley and Federal Express based their alliance mainly on trust with few elements of control in the official agreement. The agreement that Laura Ashley and BLS arrived at resulted to BLS taking over LA’s Newtown, distribution activities and Wales’s warehouse. Jim Maxmin initiated this process and handed the project over to the Global Operations Executive team for implementation. This led to the reformation of the current procedures and writing down of new incorporated distribution system. LA had to withdraw from warehousing, handling of goods with distribution and handing this task to a third party. He felt that this procedure would take